OPEN INNOVATION HELPS DEEPER CATCH THE BIG FISH
Did you know that there is now a fish finder for shore anglers that works using your smartphone? A Lithuanian consumer electronics company, inspired by a passion for fishing, has invented and developed a completely new product category to help fishermen optimize their catch rate. And while the idea of syncing a sonar with a phone is elegantly simple, the commercialization of the device required a more extensive range of more support. Behind Deeper 's success you can find key partnerships that originate from the early stages of the product's development.
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