CROWDSOURCING AS AN APPROACH FOR REFINING A PRODUCT DESIGN CONCEPT AND RAISING MARKET AWARENESS
After having had the brainwave for a new disruptive application of a known technology, our company faced the need to stimulate user awareness of the new solution and collect inputs for refining the initial concept. Our innovators chose to implement a crowdsourcing approach to achieve this twofold objective.
OPEN INNOVATION TO THE RESCUE
A mature high-tech Swedish manufacturing firm partners with a major customer/distributor to adapt the SME's flagship technology for application in a new market. This open innovation collaboration gives the struggling company a new lease of life and staves off certain bankruptcy.
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