OPEN INNOVATION BLOWS FRESH AIR INTO COOKER HOODS
A cooking hood manufacturer NOVY embarks on a co-creation project with external designers and surprises themselves by rapidly breaking a company culture of "not invented here" to spark a new vibe of open innovation.
OPEN INNOVATION WORKS ALSO FOR THE SMALLEST COMPANIES
Ten years ago, international businessman, Peter Friberg, signed a confidential know-how agreement with a retired researcher to develop and manufacture what has turned out to be his best-selling product. Today he runs an international distribution network for his puncture-proof tyre sealant with access to an international mass market.
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