OPEN INNOVATION BLOWS FRESH AIR INTO COOKER HOODS
A cooking hood manufacturer NOVY embarks on a co-creation project with external designers and surprises themselves by rapidly breaking a company culture of "not invented here" to spark a new vibe of open innovation.
OPEN INNOVATION WORKS ALSO FOR THE SMALLEST COMPANIES
Ten years ago, international businessman, Peter Friberg, signed a confidential know-how agreement with a retired researcher to develop and manufacture what has turned out to be his best-selling product. Today he runs an international distribution network for his puncture-proof tyre sealant with access to an international mass market.
FROM LAB TO MARKET: A PATHWAY MATCHING MARKET OPPORTUNITY RECOGNITION WITH LEADING TECHNICAL EXPERTISE
Having matured their capacity to provide R&D services to large companies within an academic environment - traditionally the strength of their value proposition - this Swiss spin-off became a serial founder of new companies for niche markets, moving from a one-client business based on service delivery to a multi-client activity based on high-quality products. The hallmark of this evolutionary pathway was a positive attitude towards collaboration with third parties.
WORKING TOGETHER ALWAYS BRINGS BENEFITS, SOMETIMES IN UNEXPECTED WAYS
A Belgian company working in the space technology sector invents a revolutionary device for taking care of the elderly. Despite collaborating with Open Innovation partners to fine-tune the technology and their go-to-market approach, the product failed to make any sales. In the long run though, this experience taught the company some indispensable do's and don'ts about new product development which changed the focus of their business.
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